Dell XPS x Vice Media | "Behind The Screens" Web Series
Project Overview To deeply engage Gen Z creators, we partnered with Vice Media to develop Behind The Screens — a live, four-episode branded web series hosted by comedian Alyssa Limperis. In a bold demonstration of product capability, the entire series was shot natively using a Dell XPS laptop and broadcast live on Twitter.
The Strategy The series offered an intimate, unfiltered look into the private workspaces of diverse Gen Z creators, exploring their unique creative processes and the vital role technology plays in their work. By marrying Vice’s authentic editorial voice with the literal hands-on utility of the XPS, the campaign seamlessly positioned the laptop as the ultimate tool for the next generation of digital innovators.
Dell XPS | Brand Refresh Campaign
Project Overview Dell tasked us with launching the new XPS laptop line on social media, utilizing the milestone to execute a visual and conceptual brand refresh. The objective was to reposition the premium product line to authentically engage a highly discerning Gen Z demographic.
The Strategy To shift perceptions, the campaign offered a completely fresh perspective on the Dell XPS brand. We moved away from traditional tech specifications and instead focused on dynamic, lifestyle-driven content that mirrored the aesthetics, fluid creativity, and digital habits of Gen Z creators.
Dell XPS | "Xpression Sessions" Influencer Campaign
Project Overview To further embed the Dell XPS laptop within the Gen Z creator community, we launched Xpression Sessions—an influencer-led campaign designed to showcase the device's capabilities through the lens of real-world digital pioneers.
The Strategy We invited a curated group of Gen Z influencers and creators to bring their unique concepts to life, directly leveraging the laptop’s advanced features as their creative canvas. By letting creators speak to creators, the campaign serves as a powerful testament to how the XPS empowers fluid innovation, authentic self-expression, and modern digital creation.