Dell XPS | Expand Your Universe Campaign ft. Yara Shahidi
Project Overview To introduce the new creative platform for the premium Dell XPS laptop line, we developed an integrated, multi-channel campaign spanning TV, social media, and Out-of-Home (OOH) networks. The campaign targeted Gen Z consumers and featured actress and activist Yara Shahidi.
The Strategy The creative initiative was built around empowering Gen Z to embrace their multifaceted identities. By showcasing how the technology adapts to their diverse passions, the campaign inspired young creators to reject boxing themselves into a single category and instead be unapologetically themselves.
