Honda Motorcycles | CRF Off-Road Series Print Campaign
The Brief The objective was to inject a raw, authentic off-road spirit into the Honda Motorcycle universe to promote the rugged CRF Series, capturing the attention of outdoor enthusiasts and thrill-seekers alike.
The Creative Execution To visually challenge the traditional perception that off-road adventure requires a heavy 4x4 vehicle, we designed a striking series of "motorcycle-cars." These surreal, hybrid vehicles perfectly illustrated the campaign's core insight: you don’t need four wheels to conquer the dirt — you can experience that exact same raw, off-road adrenaline on two.
Honda Motorcycles | CRF 110F Launch Campaign
The Brief To introduce the brand-new Honda CRF 110F — the ultimate entry-level off-road motorcycle designed specifically for kids aged 8 to 11. The objective was to connect with adventurous parents and ignite a passion for riding in the next generation.
The Creative Execution The creative captured the raw enthusiasm and natural grit of young riders, proving that the craving for dirt, freedom, and adventure starts at a very early age.
Honda Motorcycles | "Unmissable" Retail Campaign
The Brief To drive immediate foot traffic to Honda dealerships across Brazil, we were tasked with launching a nationwide retail television campaign. The goal was to promote an exclusive seasonal sale alongside the long-term, premium benefits of Honda’s official post-sale service.
The Creative Execution To cut through the noise of traditional retail advertising, the campaign weaponized comedy and extreme urgency. We created a series of TV spots built around a single, relatable directive: this opportunity is so unmissable that you quite literally have to drop whatever you are doing and get to a Honda dealership immediately.