Dell | E-Waste Recycling Campaign
Project Overview To drive awareness around Dell’s consumer recycling services, we developed an engaging social media campaign tailored specifically for a younger demographic. The goal was to demystify electronic waste and position Dell as an accessible, eco-friendly solution when tech tragedies strike.
The Strategy The creative adopted a fun, fast-paced tone that leaned into those sudden, catastrophic everyday accidents where devices instantly become e-waste. By highlighting highly relatable scenarios, the campaign authentically demonstrated that e-waste can happen in a split second, and that Dell makes recycling the aftermath effortless.
Dell | E-Waste Box It Up Campaign
Project Overview To drive awareness around Dell’s consumer recycling services, we developed an engaging social media campaign tailored specifically for a younger demographic. The goal was to demystify e-waste disposal and position Dell as an accessible, sustainable solution.
The Strategy By highlighting those overlooked, modern moments where e-waste naturally accumulates—like upgrading an old device or cleaning out a drawer of tangled cables — the campaign authentically demonstrated that e-waste can happen anytime, and that Dell makes recycling it effortless.